About Africa Digital Media Institute (ADMI)
About Africa Digital Media Institute (ADMI) | About Africa Digital Media Institute (ADMI) | About Africa Digital Media Institute (ADMI)
The story behind ADMI’s state-of-the-art campus today began in 2011, when Wilfred Kiumi launched the Jamhuri Film and Television Academy (JFTA). Wilfred, our Founding Director, is passionate about promoting the education and empowerment of young people. He created JFTA to transfer knowledge to young and enthusiastic filmmakers in Kenya.
Classes at JFTA began in February 2012, initially with just five students taking courses in Film and TV Production. By 2013, JFTA had gained an excellent reputation and built successful partnerships with organisations such as FilmAid, Kenya Film Studios and SuperSport Studios.
Things have grown quickly. As our education offering increased, and our pan-African vision crystalised. JFTA formally rebranded to ADMI in 2015, reflecting this exciting progress. Today, our extremely qualified and experienced staff teach more than 300 students from across Africa, supported by a strong board and a highly respected Advisory Council.
Collectively, the Africa Digital Media community is an innovative learn-and-work social enterprise where young creatives get the training, mentorship and resources they need to turn their passion into a profession. We offer high-spec technical training in creative media and technology, intensive digital and soft-skills coaching and a rigorous apprenticeship process that targets a 100% placement rate.
Our vision is to create hundreds of thousands of African digital professionals and entrepreneurs sharing their creative content with the world for profit and impact.
We believe that the digital revolution offers African youth an unparalleled opportunity to participate in the global economy. With the convergence of media, technology and business, Africans that produce and distribute high-quality content for the global market in a way they could not before.
ADMI is committed to equipping Africa’s digital generation to exploit this historic opening.
Our education offering is therefore:
The curriculum in each course is being developed in partnership with industry and we prioritise academic articulation and recruitment of faculty advisors from leading international academic institutions. All students are required to participate in at least one international collaborative project or exchange before graduation.
From the outset, students have hands-on access to the latest equipment, including sound studios and computer labs, are taught by practitioners, enjoy early industry exposure and are encouraged to create exportable and monetizable content from their first day in school.
In addition to world-class facilities, ADMI is progressively deploying cutting-edge e-learning tools, including a standardised curriculum and automated assessment, supplemented by high-touch coaches. We strictly enforce a 1:1 student-computer ratio and encourage all community-members to fully exploit any available online and other digital resource
While ADMI values diversity and creative expression, we also uphold the highest standards of discipline and ethical behaviour. We closely monitor each student and set specific personal and professional development goals for each. Emphasis is placed on professionalism, diligence, engagement, courtesy, ethics and compassion.
ADMI immerses students in an intense experience to impart new thinking that leads to high performance, providing each student motivation and a platform to reach their personal and professional goals. Student are also required to undertake over 80 hours of soft skills training – the Global Professional Standard (GPS) – before admission into a series of apprenticeships.