ADMI Certificate in Digital Marketing Course
ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course
Overview
Choose From 3 Certificate Courses
Professionals seeking to develop advanced digital marketing skills can choose from the following 3 certificate programs:
Level 1
Digital Marketing Fundamentals
Online Advertising
Level 2
Social Media Marketing
Online Sales
Level 3
Growth Hacking
Leading a Digital Marketing Team
COURSE SCHEDULE: 1 Semester.
CREDITS: Average of 2 units per term with 24 contact hours each.
Course In Depth
Units
Level 1
- Introduction to Digital Marketing
- Search Marketing (SEO)
- Search Marketing (PPC)
- Digital Display Advertising
- Email Marketing
- Social Media Marketing (Part 1)
- Social Media Marketing (Part 2)
- Content Marketing
- Analytics
- Strategy & Planning
- Introduction to Search Marketing
- SEO – Setup
- SEO – Content
- SEO – Workshop
- PPC Advertising – Search
- PPC Advertising – Display Networks
- PPC Advertising – Video
- Analytics – Setup
- Analytics – Applied
- Strategy & Planning
Level 2
- Introduction to Social Media Marketing
- Content Creation
- Content Outreach
- Google+
- YouTube
- Future Trends
- Social Media Strategy and Planning
- Introduction to Digital Selling
- Digital Research
- Sales Enablement
- CRM
- Social Content
- Digital Sales Messaging
- Engagement
- Social Account Management
- Growth Hacking
- Integration & Strategy
Level 3
- What is growth hacking?
- Lean-methodology
- Growth hacking examples
- Online marketing overview
- Inbound Marketing Essentials
- A/B testing
- Conversion
- Optimization
- Measuring
- Action plan
- Introduction to Strategy and Planning
- Traditional Communications
- Digital Communications
- Digital Display Advertising
- Social Customer Service
- Budget
- Personnel
- Risks and Reputations
- Analytics
- Strategy Formulation and Plan
Learning Outcomes
- Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
- Create digital marketing campaigns for online channels like websites, apps, and social media
- Work with marketing and PR professionals to add digital media into current advertising campaigns
- Write engaging content for websites, email and social media
- Design and write e-communications like e-newsletters and text campaigns
- Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns
- Build and recommend a digital marketing plan
- Clearly define the scope of your digital marketing from social, to display, and email marketing and implement your plans accordingly
Facilities
Our labs are fully equipped with three computer labs with Macs and PCs.
In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:
- Hubspot
- Mailchimp
- Google Adwords
- Facebook Business manager
See Also:
Certificate in Photography
Certificate in Multimedia