ADMI Certificate in Digital Marketing Course

ADMI Certificate in Digital Marketing Course

ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course | ADMI Certificate in Digital Marketing Course

Mode of study:   Part-time evening – 1 Semester
Intakes:               January, May, September
Campus:              Caxton House, CBD Nairobi
Fees:                    Ksh 41,000 (EA) & Ksh 49,000 (International) per Semester

Overview

The projected increase in digital marketing spending will increase from 57.29 billion US dollars in 2014 to 103.37 billion US. dollars in 2019.ADMI’s Digital Marketing course is ideal for anyone involved in the planning, implementation or measurement of digital strategies. Through dynamic lectures, case studies and group discussions, you will gain exposure to the latest methods, techniques, and tools to improve your organizations’ digital marketing and brand-building efforts. This course covers social media, content writing, email marketing, search engine optimization (SEO) and search engine marketing (SEM), data analysis, design, ad words and much more.

Choose From 3 Certificate Courses

Professionals seeking to develop advanced digital marketing skills can choose from the following 3 certificate programs:

Level 1

Digital Marketing Fundamentals
Online Advertising

Level 2

Social Media Marketing
Online Sales

Level 3

Growth Hacking
Leading a Digital Marketing Team
COURSE SCHEDULE: 1 Semester.
CREDITS: Average of 2 units per term with 24 contact hours each.

Course In Depth

Units
Level 1
Digital Marketing Fundamentals

  1. Introduction to Digital Marketing
  2. Search Marketing (SEO)
  3. Search Marketing (PPC)
  4. Digital Display Advertising
  5. Email Marketing
  6. Social Media Marketing (Part 1)
  7. Social Media Marketing (Part 2)
  8. Content Marketing
  9. Analytics
  10. Strategy & Planning
Online Advertising

  1. Introduction to Search Marketing
  2. SEO – Setup
  3. SEO – Content
  4. SEO – Workshop
  5. PPC Advertising – Search
  6. PPC Advertising – Display Networks
  7. PPC Advertising – Video
  8. Analytics – Setup
  9. Analytics – Applied
  10. Strategy & Planning
Level 2
Social Media Marketing

  1. Introduction to Social Media Marketing
  2. Content Creation
  3. Content Outreach
  4. Facebook
  5. Twitter
  6. Linkedin
  7. Google+
  8. YouTube
  9. Future Trends
  10. Social Media Strategy and Planning
Online Sales 

  1. Introduction to Digital Selling
  2. Digital Research
  3. Sales Enablement
  4. CRM
  5. Social Content
  6. Digital Sales Messaging
  7. Engagement
  8. Social Account Management
  9. Growth Hacking
  10. Integration & Strategy
Level 3
Growth Hacking

  1. What is growth hacking?
  2. Lean-methodology
  3. Growth hacking examples
  4. Online marketing overview
  5. Inbound Marketing Essentials
  6. A/B testing
  7. Conversion
  8. Optimization
  9. Measuring
  10. Action plan
Leading A Digital Team

  1. Introduction to Strategy and Planning
  2. Traditional Communications
  3. Digital Communications
  4. Digital Display Advertising
  5. Social Customer Service
  6. Budget
  7. Personnel
  8. Risks and Reputations
  9. Analytics
  10. Strategy Formulation and Plan
Learning Outcomes
Upon successful completion of the course, students will be able to:

  • Analyze company data through Google Analytics in order to make informed decisions regarding marketing channels, audience segmentation, and areas of improvement on a brand’s given site
  • Create digital marketing campaigns for online channels like websites, apps, and social media
  • Work with marketing and PR professionals to add digital media into current advertising campaigns
  • Write engaging content for websites, email and social media
  • Design and write e-communications like e-newsletters and text campaigns
  • Create, target, launch, and track Facebook, Twitter, Google AdWords and other social media platform campaigns
  • Build and recommend a digital marketing plan
  • Clearly define the scope of your digital marketing from social, to display, and email marketing and implement your plans accordingly

Facilities

Our labs are fully equipped with three computer labs with Macs and PCs.
In order to ensure that our students have access to the best software in the world, ADMI has invested in the following industry standard software:

  • Hubspot
  • Mailchimp
  • Google Adwords
  • Facebook Business manager

See Also:
Certificate in Photography
Certificate in Multimedia
 

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