Chogoria Hospital Marketing Officer Jobs Kenya 2021
Chogoria Hospital Marketing Officer Jobs Kenya 2021 – Apply Now:
Marketing Officer Job, Sales & Marketing Jobs 2021,
Job Purpose
He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.
Duties & Responsibilities
- Identify and map the target customers (corporate & non-corporate)
- Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.
- Organize CMEs for promotion of the activities and services of the medical departments and specialties.
- Organize outreach programs with prospective patient communities.
- Assist in designing, printing brochures and marketing materials.
- Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.
- Liaison between in-house doctors and external doctors for patients.
- Compile credible data on competitors / Market Analysis.
- Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.
- Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.
- Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.
- Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.
- Regular marketing activities of the Hospital’s services through relevant outlets
- Responsible for all internal communication at the Hospital.
- Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.
- Provide in-house public relations and marketing for the Hospital
- Ensure generation of internal newsletter/e-newsletters and other communication material to update
- Cultivate strategic media visibility.
Minimum Qualifications
- Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution
- Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.
- Membership to the Marketing Society of Kenya is an added advantage
- Must be a team player
- Computer literate with hands on experience on internet and MS Office applications.
- Must be a mature practicing Christian.
Required Skills & Competencies
- Ability to operationalize strategy into action for the function
- Business savvy & innovativeness
- Excellent writing, Communication and reporting Skills
- Excellent Interpersonal skills
- Organizing, coordinating and planning skills
- Computer literate with capability in emails, MS office and related communications tools
- Time management skills
- Strong decision making and problem solving skills
- Creativity ad innovativeness
- Conflict resolution and problem solving skills
How To Apply
Candidates who meet above minimum requirements are requested to submit their applications and enclosing their detailed CV (with 3 referees), certificates, testimonials (including a letter from local Church Minister) so as to reach the Chief Executive Officer by 4 p.m on Friday 19th March 2021.
PCEA Chogoria Hospital
P.O. Box 35 – 60401
Chogoria
info@pceachogoriahospital.org
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